martedì 21 aprile 2009


OVERIJSE, Belgium, April 21 /PRNewswire/ -- - After a Year of Solid Growth With Over 100 Campaigns for Top Brands inits Home Market, Pumbby Opens an Office in Paris. Next on the List: UKConcept: earn money by looking at mobile adsPumbby subscribers receive advertising messages on their mobile phone viaSMS or WAP Push free of charge and without obligations. By watching theadvertisement they earn up to EUR0.35 per ad. The money can be transferred toa bank account or used to buy from the Pumbby shop: from movie tickets tophone credit.Pumbby is available to every user regardless of the mobile operator ormobile phone he or she uses; ads can also be viewed through the Pumbbywebsite.Excellent targeting capability, strong resultsIn Belgium Pumbby has 183,000 members out of a population of about 10million. New members subscribe via and fill in aquestionnaire. Age, gender, location, occupation and education informationallow for highly targeted campaigns, making Pumbby a very versatile marketingtool, capable both of mass and niche communication.In the past year, Pumbby has successfully delivered over 100 campaignsfor companies such as Nike, Fiat, Phone House, Coca-Cola, EA Games, cinemachain Kinepolis and Carrefour supermarkets. These campaigns show anunprecedented level of engagement from the members: 71% of the ads will beviewed, and the click-through rate of banners and newsletters counts up to15%.ExpansionPumbby's success in Belgium opens doors to other markets: "France is thefirst step in our plans for international growth," says Jean-Paul de Ville,Manager Europe at Pumbby.About PumbbyFirst created as a student project in 2002, the Pumbby concept won aprize at the Eurowards in the category Encouragement. With support of severalprivate investors, the company was launched in Belgium in January 2008.In the first year, Pumbby delivered campaigns for top advertisers such asNike, Fiat and Coca-Cola to 183,000 Belgian consumers.In April 2009, Pumbby opened the French office in Champs Elysées in Paris.For more information, please contact: TrimediaEls De Ceulaeredeceulaer@trimedia.beTel.: +32(0)2-713-016PumbbyJean-Paul De Villejp.deville@pumbby.comTel. : +32(0)2-223-72-17

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