China's latest Olympic viewership figures announced
(BEIJING, August 22) -- A total of 680 million Chinese television viewers, 56 percent of China's television audience, tuned into CCTV's major Olympic broadcasting channels in one day, according to a recent study.
The viewership figures came from a survey conducted from 2:00 a.m. on August 21 to 2:00 a.m. on August 22, 2008. The research was conducted by a CCTV and CSM audience measurement system and only includes statistics for mainland audiences.
CCTV channels I, II, VII and the Olympic Channel have attracted a total of 1.108 billion viewers in China in the 14 days since the opening of the 2008 Beijing Olympics on August 8, representing 90.5 percent of the nation's television viewers.
The peak audience rate was registered at 9:26 p.m. on August 21, when the CCTV Olympic Channel (formerly the Sports Channel) broadcast the Men's 400m final. The Olympic audience accounted for 7.68 percent of China's total television viewership at that time.