Bollywood drives key industry players to PALME India

MUMBAI, India, July 15 /PRNewswire/ -- - India's Film Industry Makes 1,000 Movies Annually Generating US$ 1.8Billion - 97% of Urban Youth Prefer to Watch Movies at Multiplexes DrivingPro AV Sales

PALME India 2008 has attracted some of the biggest names in theprofessional audio visual industry driven by the growth in the colossalIndian film industry and burgeoning live event and night club scene.Professional suppliers to the industry are now being spurred-on by a robusteconomy, India's burgeoning middle classes and a trend that shows 97% ofyoung urban youth prefer to watch movies at public cinemas, bucking thewestern trend of in-home movies.The event which will be held from 3-5 October at the Bombay ExhibitionCentre, Mumbai has already signed-up industry majors such as Harman Pro,Modern Stage/Philips Lighting, Meyer Sound and Coda Audio. Indeed ModernStage/Philips Lighting are taking exhibiting at PALME India 2008 to the nextlevel, by booking over 450 square metres of floor space, with a distinctBollywood theme. All of Modern Stage's principle companies will berepresented, ranging from Verilight, Elgin Electronics, Stark Illumination,Philips Lighting and Studio Due from Italy.Another high profile exhibitor will be Harman Pro who has booked 100square metres of exhibition space six times larger than last year. They willbe demonstrating their latest array of speakers and equipment. In addition,Meyer Sound a high end loudspeaker manufacturer will also be prominent."To emphasise the international reach PALME India has gained, Germanloudspeaker manufacturer Coda Audio will be exhibiting directly and havereserved one of the new features introduced to PALME India this year - asound proofed demo room," said Exhibition Manager, James Raffoul for IIRExhibitions.However, while the Bollywood film industry is the central entertainmentfocus, the events industry also continues to record dramatic growth. Withover 8% GDP growth, India's main conurbations and resorts are witnessing aboom in leisure and tourism infrastructure. To provide specific platforms forboth of these distinct areas, PALME India features two separate butcomplementary vertical shows, Install India and Event 360, which operateunder the brand umbrella of PALME India."This ensures that the exhibition caters to the industry in general aswell as providing dedicated arenas for event specialists as well asaudio-visual systems integration companies," added Raffoul.The growing number of luxury hotels, sports complexes and shopping mallsin India, that require the latest in technology infrastructure andcommunication systems, actually supports PALME India's strategic approach.This fact has not been lost on international brand names such asFogscreen who is looking to open the show in a unique way, by providing adramatic entrance to the exhibition through its latest fogscreen technology,the first of its kind in India.Participating for the first time at PALME India will be French specialeffects company, Universal Effects, whilst Projection Design is set tocombine the skills of both their Norwegian and Indian offices, by exhibitingthe latest in projection screen technology.Raffoul concluded, "PALME India is a strong platform for professionalrecording and broadcasting technology, architectural and theatre lighting, DJtechnology, special effects and visual and sound communications for theentertainment, presentation, project installations, music and relatedindustries.For more information about PALME India, please visithttp://www.palme-india.comWebsite: http://www.smc-pr.com