Celeritas Management Names Sara Loarte as Senior Vice President and COO

Celeritas Management Names Sara Loarte as Senior Vice President and COO

Sport Marketing Veteran Sara Loarte brings her Hispanic Marketing and Major League Baseball expertise to new COO role

RICHMOND, Va., Oct. 6 /PRNewswire/ -- Celeritas Management, Inc., a growing portfolio management and operating company in the sports, entertainment and marketing services industries has named Sara Loarte to the newly created position as senior vice president and chief operating officer. Loarte will lead the Spanish Beisbol Network (SBN), a Celeritas Management company, as it expands its integrated Hispanic sports marketing products and services.

"We're excited to have Sara as part of our management team," said Del Wilber, president and chief executive officer of Celeritas Management. "With her outstanding credentials, she is a perfect fit for this new position and helps strengthen our strategy to invest in and grow companies located at the intersection of sports, entertainment, and lifestyle marketing pursuits whose products or services strike a chord with the passions of the American consumers, especially the Hispanic demographic."

Loarte will manage SBN and lead the business development efforts working with Bill Kulik, SBN president and founder as well as Sergio del Prado, SBN vice president of sales to create multi-layer marketing and content platforms for its MLB teams and sponsors. In addition, she will work with Celeritas Management and ANC Sports Enterprises, another Celeritas Management affiliated company, on various business development initiatives.

"I'm thrilled to be part of the Celeritas Management company," explained Loarte. "I'm committed to helping achieve the Celeritas mission through my leadership and experience in Hispanic sports marketing. I look forward to collaborating with the talented managers at Celeritas, SBN and ANC Sports in developing innovative and turnkey solutions for sports property owners and brands looking to connect with Hispanic audiences."

"Sara's international experience and expertise will be a valuable asset," stated Jerome Cifarelli, president and CEO of ANC Sports Enterprises. "We look forward to collaborating with her as ANC Sports explores future growth opportunities."

Loarte began her career in the sports industry with Major League Baseball and served as MLB's Director of Latin America. As MLB's highest-ranking Hispanic female, she developed the League's Latin America business plan, collaborated in the World Baseball Classic tournament plan, and helped grow the television, sponsorship and licensing business. In 2004, Loarte founded the Hispanic marketing firm, Cultiva Entertainment, where she spearheaded Cultiva's business development and relationships with multi-national clients and professional sports teams. In 2005, Cultiva acquired the Caribbean World Series tournament, and Loarte grew the television distribution to 70+ million households and successfully sold sponsor activation programs. Most recently she worked on the Hispanic marketing initiatives for the 2009 World Baseball Classic tournament that resulted in sell out crowds at MLB stadiums and record breaking merchandise sales for Latin teams. Loarte will be based in New York City. Born in Puerto Rico, she attended college at Bernard M. Baruch.

Formed in 2008, Celeritas Management seeks to invest in and build complementary businesses in the sports, entertainment and marketing services industries. Led by sports and entertainment marketing veteran Del Wilber, Celeritas Management assists companies with their growth plans through capital investment, collaboration and oversight, strategic input, and corporate resource support. Celeritas Management first acquired the Spanish Beisbol Network (www.beisbol.net), a premier Spanish-language sports media broadcasting and content company in September of 2008. SBN currently has contracts with the Boston Red Sox, Philadelphia Phillies, Washington Nationals, Oakland A's, and the Caribbean World Series, plus affiliate sales relationships with Los Angeles Angels of Anaheim, New York Yankees, and Texas Rangers. ANC Sports Enterprises, LLC (www.ancsports.com) was the second company to be brought under the Celeritas Management umbrella in June of 2009. Celeritas Management is backed by affiliates of Palladium Equity Partners, LLC.

About Celeritas Management, Inc.

Based in Virginia, Celeritas Management, Inc. is a company funded by Palladium Equity Partners, LLC that acquires and builds complementary organizations in the sports, entertainment, and marketing services industries. Celeritas Management was founded with the mission of creating value by bringing together innovative assets with talented management in the sports, entertainment, and marketing fields. Driving the Celeritas Management operating approach is the strategic integration of a variety of disciplines for investment and acquisition, as well as governance and operational management. For more information on Celeritas Management, please visit its web site at www.celeritasmgmt.com.




Source: Celeritas Management


CONTACT: Beth Woerner of Celeritas Management, Inc., +1-804-230-4235, beth.woerner@celeritasmgmt.com

Web Site: http://www.celeritasmgmt.com/