New Orlando Events Center To Be Named Amway Center

Amway Forges Long Term Strategic Alliance with Orlando Magic

ORLANDO, Fla., Aug. 5 /PRNewswire/ -- Orlando's new events center, which will open in the fall of 2010 and compete to host major national events, concerts and family shows, while serving as the home to the Orlando Magic, has been named Amway Center.

Amway, a global leader in the direct selling industry, was founded in 1959 by Magic owner Rich DeVos and his best friend, Jay Van Andel. Celebrating its 50th anniversary, Amway now operates in more than 80 countries and territories around the world, providing more than 3 million people an opportunity for a business of their own. These businesses are fueled by flagship brands Nutrilite and Artistry, primarily focused on health, wellness and beauty.

"Amway is excited to continue our partnership with the Magic and the city of Orlando through the vision rights commitment of this wonderful new center," said Amway Chief Marketing Officer Candace Matthews. "This partnership is much more than a name on a building; it's a commitment between the Orlando Magic, the NBA and Amway, all top performing organizations in their respective fields. This partnership builds pride in the Amway business here and around the world. It also provides an opportunity to build and support the city of Orlando and other global communities."

"We're looking forward to many memorable moments ahead in Amway Center," said Orlando Magic Chief Operating Officer Alex Martins. "Amway represents the quality and excellence we strive for in bringing our product to our fans and stakeholders. We are extremely excited to continue this unique partnership. There could be no better partner to place their name on this world class facility than Amway whose global reach is matched only by the global popularity of the NBA."

In addition to Amway receiving exterior and interior branding opportunities including building signage, and television, radio, print and internet promotion, this strategic alliance will include an enhanced fan experience, major global events, and an opportunity to present the Amway brand to a new set of consumers. The Magic and Amway will also partner in community activities focusing on children and families.

About Amway

The Amway World Headquarters is located in Ada, Michigan, and is today a global leader in the direct-selling industry. Amway manufactures, markets and distributes over 450 consumer products worldwide including: Nutrilite Vitamin, Minerals, and Supplements (Nutrilite is the leading global brand of nutritional supplements, and was certified this year by Euromonitor as the worldwide leader in children's nutrition supplements), Artistry Skin Care, eSpring Water Purifiers, Atmosphere Air Purifiers, and a host of personal care and cleaning products.

With its focus on health and nutrition, the Nutrilite brand has led the way for Amway to enter into sponsorships with the world-class athletes and athletic organizations.

Globally:
-- World's most successful soccer club - AC Milan
-- 2-time FIFA player of the year - Ronaldinho

-- Track & Field multi world record holder and Olympic gold medalist -
Liu Xiang

In the U.S.:
-- Proud jersey sponsor of both men's and women's soccer teams - the San
Jose Earthquakes and the L.A. Sol
-- Proud sponsor of Marta - a 2-time Women's FIFA World Player of the
Year

-- Jenn Stuczynski, American record holder for women's pole vault



Amway has a vision of helping people live better lives, and this extends to supporting the children in communities where they do business. At the heart of the Amway global commitment of caring is the One by One Campaign for Children that helps disadvantaged children around the world live, achieve, learn, and - of course - play. Since the program launched in 2003, they have provided hope and opportunity to more than 6 million children. We've contributed more than 1,000,000 employee and Distributor volunteer hours, and we've donated more than $70 million with children's causes worldwide.

For more information, please contact Amway's media relations staff at 616.787.7565, or via e-mail at: mediainfo@amway.com.

About The Orlando Magic

Orlando's NBA franchise since 1989, the Magic's mission is to be world champions on and off the court, delivering legendary moments every step of the way. On the court, Orlando has won four division championships (1995, 1996, 2008, 2009), had five 50-plus win seasons, and won the Eastern Conference title in 1995 and 2009. Off the court, on an annual basis the Orlando Magic gives more than $2 million to the local community by way of sponsorships of events, donated tickets, autographed merchandise, scholarships and grants. Orlando Magic community relations programs impact an estimated 75,000 kids each year, while a Magic staff-wide initiative provides more than 5,000 volunteer hours annually. In addition, over the last 20 years nearly $15 million has been distributed to local non-profit community organizations via the Orlando Magic Youth Fund (OMYF), a fund of the McCormick Foundation since 1994, which serves at risk and disadvantaged youth. Ticket highlights include: 7,569 seats priced $25 or under per game; a $27 lower bowl ticket; and tickets priced at $10 per game. For ticket information log on to orlandomagic.com or call 407-89-MAGIC.

Through the National Basketball Association's NBA CARES program, the league, players and teams will raise and contribute $100 million for charity, donate more than 1 million hours of hands-on volunteer service to communities worldwide, and build more than 100 places where kids can learn and play over the next five years. The NBA is broadcast in 215 countries and territories in 42 languages.

The Orlando Magic is also the developer of the Amway Center which will compete to host major national events, concerts and family shows. Opening in the fall of 2010, the facility will be operated by the City of Orlando and owned by the Central Florida Community.

AMWAY CENTER FACT SHEET

Scheduled Opening: October 2010

Cost: $380 million (total construction cost)



Location: Downtown Orlando; bound by Church Street (north); Hughey Avenue (east); South Street (south); Division Avenue (west)

Owner: City of Orlando

Operator: City of Orlando

Primary Tenant: Orlando Magic



Functions: NBA and collegiate basketball, arena football, indoor soccer, concerts, hockey, circuses, stage shows and exhibitions

Design Architect: Populous (formerly HOK Sport)

Local Architects: C.T. Hsu + Associates; Baker Barrios Architects, Inc.



Construction Manager: Hunt Construction Group in association with Rey Group, R.L. Burns, Inc., HZ Construction and Albu & Associates, Inc.

Program Manager: Turner Construction Company

Champions of Community

Partners: Harris Corporation

Site Acreage: 8.75 acres



Number of Levels: 7: Event Level; Lower Bowl Access Level; Founder's Suite Level; Main Concourse; Club/Loge Level; Terrace Level; Hockey Press Box Level

Square Footage: 875,000 square feet

Seating Capacities: 19,700 (center stage concert); 16,000 (end stage concerts); 18,600 (NBA); 20,000 (NCAA basketball); 17,200 (hockey/arena football)

Premium Spaces: 60 private suites; 4 bunker suites; 2 super suites; 4 party suites; Private suites distributed on two levels ; 1,400 club seats; 68 loge boxes (328 seats)

Sustainable Design: Anticipated LEED Certified: Sustainable building design will exist in various categories, including a sustainable site; water efficiency; energy optimization and atmosphere protection; materials and resource conservation; indoor environmental quality and health; and environmentally preferred operations and maintenance

Technology: Harris Corporation is the official technology partner for the Amway Center. The arena will have more than 1,100 screens of high-definition content via Internet Protocol Television and a state-of-the-art digital signage network which will maximize fan engagement and interaction, distribute an unprecedented amount of patron information, as well as providing unlimited opportunities for advertisers and sponsors.

MBE/WBE Participation: Commitment to Blueprint (Goals of 24% total MWBE participation)

Amenities:
-- Amenities for every level of building and ticket price point and all
patrons include:
-- Outdoor Patio overlooking Church Street with Food & Beverage
Service
-- Full service themed restaurant and lounge on club concourse
overlooking event floor
-- Themed fan experience zone and adjacent children's fun zone in
upper concourse
-- Public bar and food court on main concourse level with view of
event floor
-- Wide variety of food & beverage options
-- ADA Accessibility on every level
-- 18 men's restrooms and 19 women's restrooms
-- Minimum one concession point of sale for every 125 spectators
-- ATM machines at each entrance lobby
-- Six Clubs on various levels
-- Iconic 120-foot-tall tower with sky bar and sky terrace at top
-- "Media Mesh" graphic wall on I-4 exterior facade
-- 31,000 SF arena floor can be used for exhibition/trade show space,
banquets and meetings
-- Six banquet rooms and a board room on Founder's level
-- Information kiosks distributed throughout the arena
-- Enclosed bridge to connect to planned parking garage
-- Two street-level retail locations on Church Street
-- Main concourse will average 30' width
-- State-of-the-art center hung scoreboard with video capability;
auxiliary boards located throughout the seating bowl; two LED ribbon
boards on founder's level and club level fascia
-- Full basketball practice court that can also be used for events
seating up to 500 people
-- 2 NBA locker rooms; home hockey locker room; home arena football
locker room; visiting hockey/arena football locker room; officials'
locker room; 6 star performer dressing rooms; green room for staging
and hospitality; additional auxiliary locker room for show personnel
-- 13,500 SF of office space for team administration and 15,000 SF for
City Venue Administration
-- Media interview room and working media facilities on event level

-- 6 enclosed truck docks and ramp





Source: Amway


CONTACT: Orlando Magic Communications Contact: Joel Glass,
+1-407-916-2631, jglass@orlandomagic.com; or Amway Contact: Kate
+Makled, 1-616-787-8233, kate.makled@amway.com