FIRST COME, FIRST SERVED PROCESS SEES BAIDU.EU WIN

Telnic Limited (http://www.telnic.org), the registry operatorfor the new .tel top level domain (TLD), today confirmed that Baidu Europe(http://www.baidu.eu), the Groningen-based automation and web designsolutions organization, had secured the rights to the baidu.tel domain name,having been the first to apply for the domain name in the trademark protectedSunrise period. Telnic also urged organizations to seriously considerapplying for them during the Sunrise period which closes on February 2nd2009."A .tel address stands out. It's different, so it's easy toremember. Our baidu.tel domain will be the contact point for all our currentcontact information, including telephone, fax, address, VOIP/Skype, SMS,e-mail and Instant Messaging information," explained Paulien Wiertsema,Marketing Director at Baidu Europe. "Baidu Europe wants to take advantage ofthe IP infrastructure and emerging VOIP to link various pieces of contactdata to an easy-to-remember name like baidu.tel. We also believe that theBaidu.tel domain name generate advertising and sales revenue for us."Justin Hayward, Communications Director at Telnic, added:"We're delighted that Baidu Europe has secured a .tel domain for theirbusiness and that they recognize the commercial benefits to this. Companiesneed to understand that the .tel will have a global impact and can beaccessed by any device connected to the internet in any country, so trademarkowners really need to make sure they're going to be well placed with theirbrands in this mobile-optimized contacts directory.All Sunrise applications are assessed on a first come, firstserved basis where there are multiple applications for the same trademark.Validation is conducted by an independent validation agent, Deloitte. Allapplications need to be submitted through an ICANN-accredited registrar. Alist of participating registrars can be found athttp://www.telnic.org/business-buy.html. Organizations with trademarks haveuntil February 2nd 2009 to protect them before Landrush begins on February3rd 2009 when any individual or company can purchase any available .teldomain.About Telnic LimitedFounded in 2000, Telnic Limited is the UK-based Registry Operator andSponsoring Organization for the new .tel sponsored top level domain (sTLD).For more information regarding the .tel domain or Telnic Limited, pleasevisit http://www.telnic.org. .tel will launch to trademark holders onDecember 3, 2008 and everyone else on February 3, 2009.